If video is now more valuable than ads,
who’s keeping score?

We are.

The 2015 Touchstorm Video Scoreboard analyzed content on advertisers’ YouTube channels related to their Super Bowl ad campaigns and delivers a snapshot of the most successful campaigns from 2015’s Super Bowl.

We’ve measured the online impact of not only the ads that ran during the game itself, but also explored the relatively new tactic of “leaking” videos prior to the game. Plus, we also included the associated videos that formed a campaign to amplify that giant ad buy.

 

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Meet the winners...

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